Claro

What we did for the Claro packaging

We redesigned the full packaging family in line with the new brand strategy. We designed from the shelf, because that is where a pack competes with many other brands at once. To do this, we started from two questions: how the brand reads from a distance, and how quickly each variant can be identified.

In addition, we made sure every variant reads as part of one family. That way, shoppers recognise the brand even when they switch products. As a result, the pack stops being just a container and becomes the first point of contact with the brand.

How we design packaging

• Audit: we review the brand strategy, the current packs and how they sit on the shelf next to competitors.
• Concept: we set the visual hierarchy: what is seen first, what comes next and how each variant stands apart.
• System: we apply colour, typography and imagery across the whole family with shared rules.
• Artwork: we deliver print-ready files with the technical specifications for each piece.

The result

A consistent Claro packaging family that gives the brand more presence at the point of sale and supports brand recall. It also shows why good packaging is a branding tool: it is often the first thing a shopper sees and touches. In other words, the pack is where the brand makes its first impression.

Need your packaging to work harder on the shelf? See our branding services or take a look at the Super Fry labels.