Lanzamiento Dagusto

What we did for the Dagusto launch video

First, we built a concept around a chef’s experience. A product for professionals is easier to understand when someone from the trade presents it, with their hands in the dough.

Then we produced a video in which the chef demonstrates Dagusto’s versatility through a range of pastry creations. Instead of listing benefits, the video shows them in action.

This approach works because in pastry, texture, finish and colour are judged with the eyes. For this reason, seeing the product in expert hands is more convincing than a technical data sheet.

In addition, at a launch event the video does a specific job: it presents the product to the whole audience with the same message. As a result, the same piece can accompany each of the national launch events.

How we produce a product video

• Pre-production: we define the objective, write the script and build the storyboard with every shot and message.
• Production: then we coordinate talent, location, crew and the shooting schedule.
• Post-production: finally, we handle editing, colour grading and sound, delivered in the format it will be screened in.

The result

A key tool for Dagusto’s national launch events. The Dagusto launch video also shows how a simple, chef-led concept can present a pastry product in an approachable way. It is a format that works well whenever a product needs to be seen in use, not just described.

Launching a product for professional customers? See our video and photography services or take a look at the Alianza Team digital catalogue, another project we created for the company.