Comercial Residuos

What we did for the animated recycling commercial

First, we wrote a step-by-step script showing how to separate cups and buckets from straws and lids. We also added messages on where to dispose of organic waste and drinks.

Then we turned that script into friendly, visually engaging 2D animation. Animation works well for this kind of message, because it simplifies an instruction and makes it easy to remember. Also, the cinema is an ideal setting: the audience is attentive and the screen is huge.

This project dates from 2019 and shares the environmental focus of Cineco Ecológico. Those were two animated commercials we made for Cine Colombia in 2018, on waste separation and water saving. Together, they show how a brand can keep a sustainability message alive over time.

How we produce an animated video

• Script: first, we define the key message and write it in plain language.
• Storyboard: then we sketch every scene to check the order and pace before animating.
• Design and animation: next, we create the characters and backgrounds and bring them to life in 2D.
• Sound and delivery: finally, we add music and sound effects and deliver in the screening format.

The result

A piece that encourages responsible habits as viewers leave the cinema. As a result, the commercial reinforces the commitment of Cine Colombia to the environment. In short, animation turned a practical instruction into a friendly message for the whole family.

Need to explain something simply and memorably? See our video and animation services or take a look at the Cineco Ecológico animated commercials, also made for Cine Colombia.