Cineco Ecológico

What we did for the Cineco Ecológico animation

First, we created a commercial on waste separation, featuring the company’s annual collection figures. Then we developed a follow-up piece on water saving in the cinemas.

That second piece explains the strategies the cinemas use to save water and the amount of water saved. As a result, the two spots work as a series with a single thread: what the company does for the environment.

We also defined a dynamic, educational visual approach. Animation suits these topics well, because it turns data and processes into images that are easy to follow. In addition, a cinema offers an attentive audience and a huge screen.

How we produce an animated commercial

• Script: first, we define the key message and data and write them in plain language.
• Storyboard: then we sketch every scene to check the order and pace of the story.
• Animation: next, we design the characters and backgrounds and bring them to life.
• Sound and delivery: finally, we add music and voice-over or sound effects and deliver in the screening format.

The result

Two pieces that delivered a clear message on the value of sustainable action. As a result, the spots connected Cine Colombia with its audience through environmental awareness, just before the film began. The series also shows that a technical topic can be told in a warm, visual way without losing accuracy.

Want to communicate your company’s sustainability work? See our video and animation services or take a look at the animated recycling commercial we later made for Cine Colombia.