Sushi de Película

What we did for Sushi de Película

We handled the concept and the video production of the commercial. In “Sushi de Película” the product is the star: the shots, lighting and pace are designed to make the sushi look fresh, well presented and appetising on a cinema screen. After all, the cinema is a format where images are seen at a huge scale and the audience is paying attention, which makes it ideal for a product people buy with their eyes.

In addition, for the same offer we redesigned the brand of Cine Colombia’s sushi bars (logo, menus and packaging). As a result, the brand and the commercial speak the same visual language.

How we produce a commercial

• Pre-production: we define the objective, write the script and build the storyboard with every shot and message.
• Production: we coordinate talent, locations, crew and the shooting schedule.
• Post-production: editing, colour grading and sound, delivered in the format it will be screened in.

The result

A commercial screened in Cine Colombia cinemas that put the chain’s sushi offer on the big screen and strengthened its food offer inside the cinema. It is, therefore, a good example of how video and branding work together: one offer, with a refreshed brand and a commercial that presents it.

Need a commercial for your product? See our video and photography services or take a look at the Cine Colombia sushi bar rebrand.