Portafolio digital Alianza Team

What we did for the Team digital catalogue

First, we designed a modern, functional digital catalogue with intuitive navigation. As a result, buyers quickly find the category or product they are looking for. Then we added detailed descriptions and high-quality images to highlight each product’s features and benefits.

We also created the Puerto Rico edition as part of a family of catalogues by market. For this reason, the design starts from a shared base that adapts to each country without losing consistency. In this way, the brand’s full range is presented with the same visual line, in English and in Spanish.

A digital catalogue has clear advantages over a printed one. For example, it can be shared in seconds, updated easily and used by the sales team in both face-to-face and online meetings.

How we design a product catalogue

• Organisation: first, we sort the range into categories and define the key information for each product.
• Languages and markets: then we plan the versions by language and country from the start of the project.
• Design: next, we create the visual system, the navigation and the product pages.
• Delivery: finally, we deliver the catalogue ready to share with buyers and partners.

The result

A bilingual sales tool that strengthens Team’s international presence and helps it connect with diverse audiences. In addition, the Puerto Rico edition shows how the same system can grow into new markets. In short, it is a catalogue built to sell beyond Colombia.

Selling abroad and need a bilingual catalogue? See our editorial design services or take a look at the Breden Master catalogue, another sales catalogue project.