Breden Master

What we did for the Breden Master catalogue

First, we organised the portfolio content into a clear structure built around the end client. Then we designed the catalogue with a visual hierarchy that puts each product’s benefits first. As a result, readers quickly understand what each item offers and why it might suit them.

We also built it to support the sales team directly in their presentations. Each page is designed to be shown in a sales meeting: the salesperson can open it, point to the product and explain its advantages without detours. In addition, a well-organised catalogue gives the whole team consistent material. As a result, everyone presents the portfolio in the same order and with the same message.

How we design a catalogue

• Content inventory: first, we gather products, photos, copy and technical data, and decide what information each product page needs.
• Structure: then we group the products into categories and map the reading journey, from the general to the specific.
• Design and layout: next, we create the grid, typography and visual hierarchy, and build every page.
• Review and delivery: finally, we refine the work with the client and deliver the final files in the agreed format.

The result

The Breden Master catalogue makes it easier to present the portfolio to clients and supports the sales effort. It also shows how editorial layout can serve a commercial goal: organising information so that every product is easy to understand. In this way, the catalogue stops being a simple list and becomes a guide for the conversation with each client.

Need a catalogue that helps you sell? See our editorial and catalogue design services or take a look at the Team digital catalogue, another sales catalogue project.