Claro

Client

Alianza Team

Project type

Rebranding

Project direction

Lindsay Gamboa

Service

Branding

Location

Bogotá, Colombia

Year

2024

Project brief.

Claro, a brand under the Alianza Team portfolio, renewed its strategy in 2024 — and we were proud to be part of this incredible transformation. We redesigned its packaging family with the goal of increasing brand visibility at physical points of sale and improving recall among the target audience.

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