Cine Fiestas

What we did for the Cine Fiestas commercial

First, we developed the creative concept: how to show, in just a few seconds, that a cinema can also host a celebration. Then we took care of the full audiovisual production of the spot.

To do this, we filmed on location at Cine Colombia cinemas. As a result, the commercial captured the festive atmosphere just as guests experience it. In addition, filming in the real space helps audiences recognise the venue and picture themselves there.

However, a new concept needs to be shown rather than explained. For this reason, the spot puts the experience first: the cinema, the children’s excitement and the party mood.

How we produce a commercial

• Concept: first, we agree on the objective, the audience and the creative idea with the client.
• Pre-production: then we write the script, build the storyboard and plan locations, talent and crew.
• Filming: we coordinate the shoot and craft every shot to convey the excitement of the experience.
• Post-production: finally, we handle editing, colour grading and sound, and deliver in the screening format.

The result

The commercial was screened nationwide for a full year and played a key role in the success of the initiative. As a result, Cine Fiestas became known as a different way to celebrate a birthday. If you want to book a party, please do so directly on the Cine Colombia website.

Need a commercial for your brand? See our video and photography services or take a look at the Cine Pop commercial, another spot we made for Cine Colombia.