Babysec

What we did for Babysec launch events

We designed visual materials and storytelling that connect with families and highlight Babysec’s quality and softness. To do this, we combined two kinds of content: heartfelt, story-driven videos and informative, engaging graphic pieces. Both formats share the same visual line, so the brand feels consistent from one piece to the next.

On the one hand, the videos give the presentation a human tone because they show the product within family life. On the other hand, the graphic pieces organise the product information so the sales team can explain it clearly. As a result, every event delivers a consistent message with visual and video support.

This kind of tool works because it gives the sales team a shared story. In other words, everyone presents the product with the same ideas and the same images.

How we produce a launch event

• Brief: first, we get to know the product, the event audience and the key message.
• Concept: then we define the central idea and the visual line that ties every piece together.
• Content: next, we produce the videos, graphic pieces and support materials.
• Delivery: finally, we support the staging so everything works on the day.

The result

An ongoing relationship with Softys since 2023 and a set of tools that supports its sales force at every launch. Thanks to that continuity, each new Babysec event builds on a visual and narrative line we already know well.

Launching a product to your sales team or clients? See our events and spaces services or take a look at the Ladysoft launch events, another Softys brand.