Ladysoft

What we did for the Ladysoft launch events

A launch event is the moment when the sales team gets a close look at what is new from the brand. That is why everything people see and hear in the room should speak the same visual language. It is also where the team gathers the arguments it will later use with its customers.

First, we produced explainer videos that present Ladysoft’s proposition in a simple, direct way. Then we designed elegant, functional pieces for the staging of the events. Finally, we prepared graphic and video materials built for the sales force, so the team had the key messages to hand.

As a result, the video, the stage graphics and the support materials work as a single system. In other words, the team receives the same message in every format.

How we create a launch event

• Brief: first we get to know the product, the event audience and the message that must come across.
• Concept: then we define the visual line and the tone that will tie every piece together.
• Production: next we design the graphic pieces, write the scripts and produce the videos.
• Delivery: finally we adapt each material to the event format and to the needs of the sales team.

The result

An ongoing working relationship with Softys since 2023. In addition, a set of tools that reinforce Ladysoft’s image as a leading feminine care brand. Each launch now has videos and pieces that share one consistent visual line.

Launching a product to your sales team? See our events and spaces services or take a look at the Babysec launch events, another Softys brand.