Brot, a well-known café-bakery in Bogotá, opened new locations as part of its expansion. For the new Brot stores, we designed the graphics for the interior spaces.
The brand’s identity had to come through in the atmosphere of each location. In addition, the visual experience needed to feel cohesive and welcoming for customers.
A café-bakery is experienced through several senses: the smell of bread, the light and what you see on the walls. That is why the graphics in the space also tell the brand’s story while customers are inside. However, good environmental graphics work in the background: they set the mood without competing with the product.
First, we designed the graphic pieces for the interior spaces. Then we developed elements that reflect Brot’s warm, high-quality character. Finally, we subtly integrated the brand’s signature elements into the space, without overloading the atmosphere.
As a result, the brand does not appear only on the sign or the packaging. It is also present in the place where customers sit down to enjoy their coffee.
New Brot stores with the brand’s identity present throughout the space. As a result, the customer experience is richer and the brand is reinforced at every location. The project also shows how interior design and branding can work together.
Opening or refurbishing stores? See our events and spaces services or take a look at the redesign of Cine Colombia’s candy stores.
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