Proarroz

For Proarroz, we redesigned their packaging with a focus on the story and tradition behind their rice, grown in the La Mesa region near Ibagué, Colombia. The phrase “Family love is honored at the table” guided the concept, highlighting family values and cultural roots. We incorporated traditional and natural visual elements to reflect the product’s authenticity and deep connection to the land. The design blends warmth and modernity, reinforcing the quality and origin of this essential staple in Colombian cuisine.