LUM

We created the brand identity for Lum, a U.S.-based company dedicated to serving the Latino community. The goal was to design a brand that reflects trust, warmth, and cultural connection. Inspired by the community’s diversity and energy, we developed a modern and versatile logo, along with a vibrant color palette and visual elements that evoke unity and progress. Lum represents a beacon of support and opportunity, designed to resonate with the values and aspirations of the Latino community in the U.S.