Estrategía de divulgación

What we did for the Ombudsman outreach strategy

First, we designed the training and outreach strategy, with the aim of empowering victims of forced displacement in Colombia. Then we developed educational materials and graphic pieces on their rights and the resources available to them.

In addition, we laid out the final report with a professional presentation that stays consistent with the other pieces. In a project like this, design is not decoration. Instead, it is the tool that organises information and makes it approachable. For this reason, we worked with plain language and simple visual hierarchies. We also kept a respectful tone towards the people each piece is meant for.

How we build an outreach strategy

• Discovery: first, we get to know the topic, the organisation and the audience, and define what each person needs to know.
• Strategy: then we organise the messages, the channels and the types of pieces that best serve each goal.
• Content design: next, we turn technical information into clear copy, graphics and educational materials.
• Delivery and close: finally, we support the roll-out and lay out the final documents.

The result

A project that brings together teaching, design and empathy to empower affected communities and promote social justice. It also shows how a public body such as the Defensoría del Pueblo can use design to bring complex topics closer to the people who need them most. In short, clear information is also a way of protecting rights.

Does your organisation need to explain complex topics to diverse audiences? See our editorial design services or take a look at the ICCO learning materials, another educational project.