Material didactico ICCO

What we did for the ICCO learning materials

First, we designed a printed, interactive brochure that presents the methodology clearly and attractively. Then we adapted the design to digital formats, so the programme could also travel on screen.

In addition, we created a promotional flyer to spread the word about Empodera. Finally, we developed flexible templates that keep future communications visually consistent. As a result, the programme does not depend on a single piece. Instead, it has a system that grows with each new piece of content.

Good learning materials have a double task. On the one hand, they explain the methodology step by step. On the other, they invite people to take part, because an interactive piece is explored and used, not just read.

How we design learning materials

• Understanding: first, we study the methodology, its goals and the people who will use it.
• Visual concept: then we define a graphic line that makes the content approachable and easy to follow.
• Piece design: next, we design the printed materials and adapt them to digital formats.
• System and templates: finally, we deliver templates so the organisation can keep producing pieces in the same style.

The result

A system of learning and promotional materials that combines innovation and function. Thanks to the templates, ICCO can keep communicating the programme with the same visual line. The design also supports a key topic for rural development: strengthening value chains with a gender focus.

Does your organisation have a programme or methodology that needs clear, engaging materials? See our editorial design services or take a look at the Ombudsman outreach strategy, another educational project.