Documento CME

What we did for the CME publication

First, we created an organised visual structure and a content hierarchy that guides the reader from one recommendation to the next. Then we chose legible typography and designed explanatory graphics that clarify the most technical points. This keeps the document easy to follow, even for readers new to the subject.

In addition, we prepared two versions of the document: one for print and one for digital use. For this reason, each version was adapted to its purpose without losing visual consistency. As a result, the publication works just as clearly on paper as on screen.

A set of recommendations has to be easy to consult. In other words, readers should find the idea they need quickly and understand it without effort. For example, clear headings and simple graphics help them review the content point by point.

How we approach editorial design

• Content review: first, we read the text and spot which ideas need graphic support.
• Hierarchy: then we define chapters, headings and highlights to organise the reading.
• Layout: next, we build the pages with typography, grid and graphics.
• Formats: finally, we prepare the files for print and for digital use.

The result

A professional publication, available in print and digital formats, that combines clarity and good design to communicate effectively. It is also an example of editorial design serving rights-related topics such as freedom of expression, which today is also exercised online. In short, the design makes technical content easier to read, review and share.

Does your organisation publish policy papers or recommendations? See our editorial design services or take a look at the CREER publication, another editorial design project.