Comercial Residuos

Client

Cine Colombia

Project type

Cinema ad

Project direction

Tatiana Rueda

Service

Media

Location

Bogotá, Colombia

Year

2019

Project brief.

For Cine Colombia, we created a 2D animated commercial that was screened before movies. The goal was to educate audiences on the proper separation of waste generated at the concession stand. The video clearly and instructively showed how to separate cups and buckets from straws and lids, as well as the importance of disposing of organic waste and beverages in specific bins.

With a friendly tone and visually engaging style, the commercial aimed to encourage responsible habits among viewers as they left the theater, reinforcing Cine Colombia’s commitment to environmental care and sustainability.

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