Cineco Ecológico

Client

Cine Colombia

Project type

Cinema ad

Project direction

Tatiana Rueda

Service

Location

Bogotá, Colombia

Year

2018

Project brief.

For Cine Colombia, we developed two animated commercials that were shown before every screening, highlighting the company’s commitment to the environment. The first focused on the importance of waste separation, showcasing annual collection figures as part of the company’s contribution. The second, a follow-up piece, addressed water conservation by presenting the strategies implemented in theaters and the amount of water saved. With a dynamic and educational visual approach, both commercials delivered a clear and motivating message about the importance of sustainable actions.
Although no longer airing, these pieces reflected Cine Colombia’s effort to promote responsible practices and connect with its audience through environmental awareness.

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