Cineco Domicilios

Client

Cine Colombia

Project type

Brand design

Project direction

Tatiana Rueda

Service

Location

Bogotá, Colombia

Year

2020

Project brief.

At a pivotal moment during the global pandemic, Cine Colombia sought to reinvent itself and keep the movie experience alive in Colombian homes. In response to this need, our team dove into the creation and graphic development of Cineco Domicilios — an initiative that transformed how customers enjoyed Cine Colombia’s iconic concession products.

Our work ranged from crafting the brand’s visual identity to implementing cohesive graphic strategies that ensured recognition and emotional connection with the audience.
We focused on designing a look and feel that evoked the magic of cinema while adapting it to the home delivery context. This included the design of attractive packaging, both digital and print promotional materials, and the creation of an online user experience that made browsing and ordering easy and enjoyable.

Project gallery

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