Bondo

For Bondo, a hometel located in Cartagena, we developed its brand identity inspired by local architecture and the city’s iconic latticework. We conceptualized a modular, cohesive typeface that reflects the essence of the project. The color palette was drawn from the region’s characteristic tones, integrating cultural identity. Completed in just three weeks, this project blends tradition and modernity to create an authentic brand deeply connected to its coastal surroundings.