Babysec

Client

Softys

Project type

Product launch event

Project direction

Camilo Pérez

Service

Spaces

Location

Bogotá, Colombia

Year

2023

Project brief.

Since 2023, we have supported Softys — a leading company in Latin America — in creating impactful experiences for the launch of Babysec products in Colombia. Our work has focused on designing visual materials and storytelling that connect with families and highlight Babysec’s quality and softness. To achieve this, we developed everything from heartwarming story-driven videos to informative and engaging graphic pieces, providing Softys’ sales team with valuable tools to strengthen Babysec’s presence in the Colombian market.

Project gallery

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