Babysec

Client

Softys

Project type

Product launch event

Project direction

Camilo Pérez

Service

Spaces

Location

Bogotá, Colombia

Year

2023

Project brief.

Since 2023, we have supported Softys — a leading company in Latin America — in creating impactful experiences for the launch of Babysec products in Colombia. Our work has focused on designing visual materials and storytelling that connect with families and highlight Babysec’s quality and softness. To achieve this, we developed everything from heartwarming story-driven videos to informative and engaging graphic pieces, providing Softys’ sales team with valuable tools to strengthen Babysec’s presence in the Colombian market.

Project gallery

Related projects

Media

Sushi de Película

We developed the commercial for “Sushi de Película” by Cine Colombia, which was screened in their theaters. The spot aimed to highlight the quality, presentation,...

Media

Lanzamiento Dagusto

For Alianza Team, we created the launch video for Dagusto, their new line of cream base for industrial pastry. The central concept of the video...

Spaces

Tiendas de dulces

For Cine Colombia, we carried out a full 360° brand redesign — from the logo to the design of the physical spaces. This was a...