Tecnoquímicas

What we did for CureBand packaging

First, we adapt the designs every year to Disney’s new releases. In this way, each range reaches the shelf with current characters and themes that capture children’s attention.

At the same time, we keep a consistent brand line. In other words, the characters change, but the product is still easy to recognise in store. This balance is key in licensed design. The licence draws the eye, while the brand helps shoppers identify the product and choose it again.

In addition, the work is never done just once. Because the licences are renewed, the design system has to be flexible. That way, it can take on new characters without starting from scratch each season.

How we design packaging

• Discovery: first, we review the brand, the product and the retail setting where the pack competes.
• Concept: then we define the visual idea and how the brand and the licensed characters sit together.
• Design: next, we develop the full range, with a clear information hierarchy for each product.
• Artwork: finally, we prepare print-ready files and support the technical adjustments.

The result

More than ten years of continuous work with Tecnoquímicas. Thanks to this work, CureBand packaging turns an everyday product into a fun experience and builds an emotional connection with children. Also, each new Disney licence becomes a chance to refresh the brand at the point of sale. It is a long-term partnership, built release after release.

Does your brand work with licences or launch new ranges every year? See our branding and packaging services or take a look at the Proarroz rice packaging redesign.