Bondo

What we did for the Bondo Cartagena brand

First, we started from the local architecture and its latticework, one of the city’s most recognisable features. From there, we designed a modular, cohesive typeface that reflects the essence of the project.

Then we built the colour palette from the region’s characteristic tones, to bring in its cultural identity. As a result, the brand goes beyond a logo: it takes its visual language from the place where it stands. The whole process took just three weeks.

In addition, in hospitality a brand stays with guests before, during and after their stay. For this reason, a clear sense of place matters from the very first contact. For Bondo, that sense of place comes from the city’s architecture and colour. That is what makes the identity feel local rather than generic.

How we build a brand identity

• Immersion: we get to know the business, its audience and its surroundings, and review its context and competitors.
• Concept: we define the central idea that will guide every design decision.
• Design: we develop the logo, typography, colour palette and graphic elements as one system.
• Applications: we roll the identity out to the pieces the brand needs and hand over the rules for using it well.

The result

An authentic brand identity, connected to its surroundings and delivered in just three weeks. Thanks to the latticework and the regional palette, Bondo has a visual language rooted in Cartagena.

Running a hotel or hospitality project that needs a brand with a sense of place? See our branding services or take a look at the LUM brand identity.