Cineco Domicilios

Client

Cine Colombia

Project type

Brand design

Project direction

Tatiana Rueda

Service

Location

Bogotá, Colombia

Year

2020

Project brief.

At a crucial moment during the global pandemic, Cine Colombia sought to reinvent itself and keep the movie-going experience alive in Colombian homes. In response to this need, our team took on the creation and graphic development of ‘Cineco Domicilios’—an initiative that transformed the way customers enjoyed Cine Colombia’s iconic concession products.

Our work ranged from the conception of the brand’s visual identity to the implementation of cohesive graphic strategies that ensured brand recognition and emotional connection with the audience.
We focused on designing an image that evoked the magic of cinema while adapting it to the home delivery context. This included the design of appealing packaging, both digital and physical promotional materials, and the creation of a user-friendly online experience to facilitate browsing and ordering.

Project gallery

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