For Team Marcas de Canal (Alianza Team) we managed a cooking oil product photography shoot for three of its brands: Girasoli, Zeta and Soy Sabor.
We needed high-quality images that brought out the essence and authenticity of each product. In addition, every photo had to respect three different brand identities.
First, we handled the full management and coordination of the shoot. Then we defined the lighting, composition and styling for each brand, because three products in the same category cannot look the same.
As a result, every photo is in line with its brand identity. However, lighting needs special care when photographing bottles, because shiny surfaces reflect everything. For this reason, light is key to showing a product clean and appealing.
Product photography is one of the most useful sales tools. In fact, it is often the first thing a buyer sees in a catalogue, an online shop or a social media feed. Good images help people understand a product before they hold it.
A library of high-quality product photos for all three brands, consistent with the identity of each one. The project also shows the value of commercial photography when it is planned brand by brand rather than as a generic shoot.
Need product photos that sell? See our video and photography services or take a look at the Super Fry labels, another brand from Alianza Team.
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