Ministry of Economy and Finance of Peru

Video animado Perú: fotograma con un personaje ilustrado que presenta la guía, en la pantalla de un portátil
Client
Steer Group
Project type
Institutional video production
Project direction
Camilo Pérez
Service
Location
Lima, Perú
Year
2023

Project brief.

For Steer Group we produced a Peru Ministry explainer video: an animated piece on a methodology guide created for Peru’s Ministry of Economy and Finance.

The challenge behind the Peru Ministry explainer video

The guide was full of technical, complex information. For this reason, the video had to make it easy to understand, so its audience could remember and apply it.

Video animado Perú: fotograma con un diagrama circular de etapas en la pantalla de un portátil

What we did for the Peru Ministry explainer video

First, we translated the guide into audiovisual language through dynamic animation. Then we linked the scenes with smooth transitions that lead the eye from one concept to the next. This gives the content an easy pace to follow.

In addition, we added voice-over narration for every scene and a carefully chosen soundtrack. As a result, image, voice and music work together so the technical information is easy to follow.

An animated explainer is a very useful format for public bodies and organisations that need to explain a process. For example, it can show in a few minutes what takes many pages in a document. It is also easy to share and to watch again.

How we produce an animated explainer video

  • Script: first, we review the client material and turn it into a clear, well-organised script.
  • Storyboard: then we sketch every scene to check the order, pace and messages.
  • Animation: next, we design the illustrations and bring them to life with smooth transitions.
  • Voice and music: finally, we record the voice-over, add the soundtrack and deliver the final video.

The result

A clear, engaging audiovisual tool that simplifies the information and makes the key concepts accessible. As a result, the video strengthens how a guide created for the Ministry of Economy and Finance of Peru is communicated. The project also reflects our work with clients outside Colombia.

Does your organisation need to explain a process or methodology? See our video and animation services or take a look at the animated recycling commercial we made for Cine Colombia.

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