Tiendas de dulces

What we did for the Cine Colombia candy stores

First, we redesigned the logo and identity of the stores. Then we took that identity to the point of sale through the design of the physical spaces. As a result, customers experience the brand in the store itself, not only on a sign. The logo, the spaces and the graphics now speak the same visual language.

In addition, we adapted the design for roll-out in cinemas across the country. In a national network no two locations are alike, so the concept had to work in different spaces without losing consistency. The candy store is also part of a night out at the cinema. Its look therefore had to feel like part of that experience.

How we approach retail branding

• Assessment: first, we review the brand, the points of sale and the way customers move through them.
• Identity: then we create or refresh the logo, colours and graphic elements of the brand.
• Space design: next, we take that identity to the shopfront, furniture and signage.
• Roll-out: finally, we adapt the design to each location so the brand looks the same across the whole network.

The result

A consistent brand and retail spaces, rolled out nationwide in most Cine Colombia cinemas. As a result, the Cine Colombia candy stores gained one identity across the country, from the logo to the point of sale.

Do your stores need to look and feel like one brand? See our events and spaces services or take a look at how we brought Brot’s brand into its new stores.