Cinepolitana

What we did for the Cinepolitana brand

First, we developed a visual identity that combines rustic and modern styles. The rustic side brings the warmth of a traditional pizzeria. The modern side, however, ties it to today’s cinema experience.

We also defined a colour palette inspired by its Italian roots. Finally, we brought the dining experience together with the magic of cinema. As a result, the name and the visual identity tell the same story at every point of sale.

A food brand inside a cinema competes for a few seconds of attention. While people queue, it has to show what it offers and why it is worth trying. For this reason, it needs a name that is easy to remember and an image that is understood at a glance.

How we create a brand

• Research: first, we get to know the business, the audience and the setting the brand will live in.
• Concept and name: then we define the central idea and the name that sums it up.
• Visual identity: next, we design the logo, the colour palette and the graphic elements.
• Applications: finally, we take the brand to every touchpoint, from the point of sale to communication pieces.

The result

The Cinepolitana brand has grown beyond the cinemas of Cine Colombia: it now has its first standalone restaurant. In other words, a brand born inside the cinema now also welcomes customers to a venue of its own.

Launching a restaurant brand? See our branding services or take a look at the Cine Colombia sushi bar rebrand.