Documento CREER

What we did for the CREER publication

First, we developed the concept from the research, so the design would follow the content and not the other way round. Then we combined the layout with graphic elements and visuals that reinforce the message in every section.

We also set an organised visual structure and legible typography that guide the reader from start to finish. As a result, headings, highlights and graphics mark a clear path through the document. In this way, the key ideas stand out quickly, even when it is read in parts. We also made sure the visuals support the argument without distracting from the content.

Research writing tends to be dense. For this reason, editorial design plays a practical role here: it adds pauses, hierarchy and visual support that make reading easier. In other words, the design helps readers move forward without tiring and return easily to the key points.

How we approach editorial design

• Reading and concept: first, we read the content and define a visual idea that represents it.
• Structure: then we organise chapters, headings and highlights to create a clear hierarchy.
• Layout: next, we build the pages with the grid, typography and graphic resources.
• Final review: finally, we refine the work with the client and deliver files ready to publish.

The result

A clear, cohesive publication that makes social capital easier to understand and presents the information in a visually structured way. In short, the design brings specialist research closer to a wider audience.

Have research that needs to reach more people? See our editorial design services or take a look at the Kroc Institute report, another editorial design project.