Elite

What we did for the Elite launch events

First, we created and designed the key visual elements of the events. This graphic foundation gives unity to everything else, from the stage to the last printed piece.

Then we produced corporate videos that tell the story of Elite’s evolution clearly and with pace. Finally, we developed graphic pieces and other support materials designed for Softys’ sales team.

Why does this matter? A sales team that understands a brand’s story is better placed to pass it on. For this reason, at a launch, video and graphics are not decoration: they are sales arguments.

How we approach launch events

• Discovery: first we get to know the brand, the product and what the event audience should understand by the end.
• Visual concept: then we create the graphic line that will connect the space, the videos and the pieces.
• Production: next we develop the videos, the graphic pieces and the support materials.
• Implementation: finally, we coordinate the production and installation of the pieces at the venue.

The result

A set of tools that showcases Elite’s evolution and supports Softys and its sales team at every launch. In addition, a working relationship that has continued since 2023. It also shows how video and graphic design work together when a brand presents its news to its own people.

Is your brand preparing a launch for its sales team? See our events and spaces services or take a look at the Ladysoft launch events, which we also created for Softys.