Cineco Domicilios

What we did for the Cineco Domicilios brand

We created the visual identity and rolled it out across every touchpoint. First, we designed the packaging for delivery orders. Then we developed digital and printed promotional material. We also worked on the online user experience, so that browsing and ordering were easy.

With home delivery, the packaging takes the place of the cinema: it is the first thing customers see when the order arrives. For this reason, every piece had to bring back the experience of going to the movies. At the same time, the brand had to read clearly on screen, because orders were placed online.

However, creating a brand for a new channel does not mean starting from zero. In this case, the Cineco Domicilios brand had to feel part of the Cine Colombia family, even though the service was different.

How we create a new brand

• Immersion: we get to know the business, the channel and what the brand needs to achieve in it.
• Concept: we define the central idea and the tone that will guide the design.
• Visual identity: we develop the logo, colour, typography and graphic elements as one system.
• Touchpoints: we take the brand to packaging, print, digital pieces and online environments.

The result

A recognisable brand with an emotional connection to its audience. As a result, Cineco Domicilios changed how customers enjoyed snacks from Cine Colombia. It also kept the company present in people’s homes during the pandemic.

Does your brand need to reinvent itself for a new channel? See our branding services or take a look at the Cine Colombia candy stores.