Design has a direct impact on how people interact with products, services and spaces. However, for many years, projects were developed with only the “average user” in mind. They left aside the needs of people with different physical, cognitive or cultural abilities. Inclusive design emerged as a response to this issue. Its aim is to create experiences that as many people as possible can use.
Designing for every user, not just the average one
Rather than designing exclusively for people with disabilities, this approach recognises that every user has unique characteristics and needs. Age, social background, digital skills or even a temporary injury can change the way someone uses a product. For this reason, considering different perspectives from the earliest stages of the design process leads to more functional and accessible solutions.
Inclusive design improves the experience for everyone
Access ramps are a common example. They were originally designed for wheelchair users. Even so, they also help parents with pushchairs, older adults, travellers with luggage and workers moving heavy equipment. This shows that it does not only support one specific group. Instead, it improves the experience for everyone.
According to the Centre for Excellence in Universal Design (2020), designing with human diversity in mind helps remove barriers and promotes equal opportunities. Similarly, Norman (2013) argues that when a product is difficult to use, the problem usually lies in the design itself. It rarely lies with the people using it, because the design failed to consider the diversity of its users.
The strategic value of inclusive design
Today, companies are also recognising the strategic value of inclusive design. Accessible products expand the potential market and strengthen a brand’s reputation. They also respond to a society that increasingly values social responsibility. User experience has become a key competitive advantage. In that world, designing for everyone is no longer optional; it is essential for solutions that truly meet people’s needs.
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At QÜID, we design brands, pieces and spaces with the people who will use them in mind, so they work for as many of them as possible. See how we work in Our services.
